Friday, May 21, 2010

Song of the Day: Hard-Fi - Hard to Beat

After the failure of his band, front man Richard Archer was able to find an agent, and receive a loan in order to record some new material. Archer recruited some friends to play on these demos, and they soon signed with indie label Necessary Records. After making the demo, no one appeared to be interested in them, much the disdain of the hardworking band. But that soon changed, as they caught the attention of Atlantic Records, and were offered a chance to rerecord the album in a much better studio. Wanting to keep their sound, they recorded at the small office they initially recorded their demo at, and the result was Star of CCTV, one of their year's most welcomed surprise. Their song Cash Machine received the most airplay in the states, but one of, if not the best, was Hard to Beat, the fifth track on the album. The record as a whole was great though, as marked by their great reviews and sale of more than 1.2 million.

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